B2B Social Media Strategy
Traditionally, Business strategies of Marketing have been Networking, email marketing campaigns, cold calling, Google Ads and most importantly for today’s market; SEO (Search Engine Optimisation).
As part of researching a business, shoppers/customers/clients/other businesses will likely check to see if there is a Social Media presence when looking for a product or service. They are not necessarily looking to purchase from these platforms, they are more likely looking to see how active a business is and what others are saying about the business; they’re looking for reviews and feedback.
When a Business has regular, informative, engaging and personable activity on its Social Media pages, those looking will believe and conclude that this Business is current and increases the chances of winning a sale, especially when the posts point/link the potential customers to the Businesses Website!
The statistics above show the number of social media users worldwide from 2010 to 2016. It also shows projections until 2021. In 2019, it is estimated that there will be around 2.77 billion (an increase on 2.46 billion in 2017) social media users around the globe. (graph from statista.com)
It’s all about feelings!
When we design and build a website, we ensure that we create a great UX (User Experience).
This is achieved by causing flow and ease of use for the potential/existing customer. This makes the experience pleasant and memorable (in a good way!) … the last thing you want for your business is disgruntled customers, or potential customers going elsewhere because their experience on your website was not great! – Remember; bad news travels fast! – the great thing is; good news does too!
Have a Schedule for Your Social Media Posts!
Having a well thought out and implemented Social Media Schedule for your business is a great compliment to your website! With the number of consumers using Search Engines to research and find the goods and services they’re looking for; you want to make sure your website is optimised to give them that great UX and give them what they want or the answers to their questions!
Think about what problems you solve for your customers.
What’s the latest news within your industry?
What time will your customers most likely be on Social Media?
These are some of the points to think about when putting your plan together.
Prepare your topics and content around those thoughts and questions.
Whether you want to tackle this yourself or want to engage the services of a Digital Agency, it is imperative for businesses to have their Social Media Schedule sorted!
The posts should be engaging and informative – with the focus placed on pointing/linking your customer to your website. This is where your whole business is opened to them!