B2B Social Media Strategy

B2B Social Media Strategy

Traditionally, Business strategies of Marketing have been Networking, email marketing campaigns, cold calling, Google Ads and most importantly for today’s market; SEO (Search Engine Optimisation).

As part of researching a business, shoppers/customers/clients/other businesses will likely check to see if there is a Social Media presence when looking for a product or service. They are not necessarily looking to purchase from these platforms, they are more likely looking to see how active a business is and what others are saying about the business; they’re looking for reviews and feedback.

When a Business has regular, informative, engaging and personable activity on its Social Media pages, those looking will believe and conclude that this Business is current and increases the chances of winning a sale, especially when the posts point/link the potential customers to the Businesses Website!

Social Media users worldwide 2019The statistics above show the number of social media users worldwide from 2010 to 2016. It also shows projections until 2021. In 2019, it is estimated that there will be around 2.77 billion (an increase on 2.46 billion in 2017) social media users around the globe. (graph from statista.com)

 

It’s all about feelings!

When we design and build a website, we ensure that we create a great UX (User Experience).

This is achieved by causing flow and ease of use for the potential/existing customer. This makes the experience pleasant and memorable (in a good way!) … the last thing you want for your business is disgruntled customers, or potential customers going elsewhere because their experience on your website was not great! – Remember; bad news travels fast! – the great thing is; good news does too!

 

Have a Schedule for Your Social Media Posts!

Having a well thought out and implemented Social Media Schedule for your business is a great compliment to your website! With the number of consumers using Search Engines to research and find the goods and services they’re looking for; you want to make sure your website is optimised to give them that great UX and give them what they want or the answers to their questions!

Think about what problems you solve for your customers.

What’s the latest news within your industry?

What time will your customers most likely be on Social Media?

These are some of the points to think about when putting your plan together.

Prepare your topics and content around those thoughts and questions.

Whether you want to tackle this yourself or want to engage the services of a Digital Agency, it is imperative for businesses to have their Social Media Schedule sorted!

The posts should be engaging and informative – with the focus placed on pointing/linking your customer to your website. This is where your whole business is opened to them!

 

#bizconnect #connectingbusinesseswithcustomers

How Social Media Benefits Your Business and Brand’s Website and SEO …

How Social Media Benefits Your Business and Brand’s Website and SEO…

Social Media channels are a great way to supplement or compliment a Business/Brand’s Website.

This is because:

  1. Communication is made easier and faster
  2. It allows for Partnerships, Networking and Connection
  3. It helps to boost your Visibility Organically
  4. Most Importantly – Increases Your Website Traffic
  5. Feedback from Customers
  6. Customers researching your Brand form an Impression
  7. Increases Brand Awareness
  8. Competition Research and Tracking
  9. Customer Generated Content & Sourcing of ideas i.e. hashtags
  10. Helps Build great Links

People often rely on turning to online reviews and social media when looking to make a decision on better purchasing or just decisions in general.

 

searching online for goods & services

When looking at purchasing a product, on average people will read 10 reviews before making their decision.

What then, is the Authority – the King/Queen – the Go To when it comes to your Business? It has to be your Website, right?

When it comes to searching online for good and services, well researched and implemented SEO is key!

Also, when researching or searching for a product or service, people will use a Search Engine such as Google. Again; well researched and implemented SEO is key!

 

How do you make your website easily found by people looking for the products and services you are offering? Simple … KEYWORDS; CONTENT & LINKS.

Let me ask you this … when you are looking for a something online, what do you do? You go to Google (or your favourite Search Engine) and you type in the name of the product or you’ll ask Google a question like; ‘what is the best Airfryer?’. Google will look for the answer to your question and give you websites/links to websites that have answered your question in the content that is on their website. Content can be in the form of articles/blogs, the alt text that describes a photo on a website or descriptions of a product.

The question you ask Google contains the ‘keywords’ of the product you are looking for. So, amongst the articles/blogs/descriptions/alt text etc that it finds on websites, the websites that contain informative, engaging, original and conversational answers to your question will show up higher on the results list.

The Website/Business that has done its research will know what questions people are asking and will write articles/blogs etc to suit. When it comes to Links, Websites/Businesses that are in the same/similar niche can have links between each other that is an exchange of value. Always link with a reputable website!

A great tool that is gaining momentum is videos. Videos are a great way to show the personal touch and customer concern that your business has. You also have the benefit of SEO, as in you can have alt text and descriptions in the background. You can also transcribe the spoken word of the video that will no doubt have those all-important keywords in the text.

Talk with Biz Connect today for solutions that make your Website easy to find online!

What is SEO?

Optimize your Website

SEARCH ENGINE OPTIMISATION

So most people I talk to say that SEO is a Google Search thing, isn’t it?

Well,  Yes it is… and much more.google analytics screenshot

The Art of using a range of tools and techniques to help all of the search engines out there to find what you are putting out there on the Web. This is essentially Search Engine Optimisation.

We are just going to use Google as the example here. Everyone knows Google and it is up there among the elite of all search engines.

So Google has very specific criteria that allows websites to be ranked at the top of their particular business or niche.

Google helps us to use the best practice strategies to get there over time.

The key is to follow their rules. That way  your website doesn’t get penalised and go backwards in the rankings.

 

SEO FOR BUSINESS

websites developed with good SEOFor Businesses, It definitely pays to get a Web Developer who knows what they are doing when it comes to SEO. There are a lot of great looking Business Websites out there that are not working for the business as they should be.

We have personally seen many of them that don’t convert well. We have also seen some ordinary looking websites that produce a high rate of sale conversions simply because they have been built with appropriate focus on good SEO.

Here at BizConnect, we like to present clean, professional looking websites for our Customers. To showcase the business online the way the Owner(s) likes to see the business represented. We put a lot of emphasis on the SEO aspects to get Customers in the front door. We implement good ‘flow’ and implement strategic ‘Call to Actions’ to maximise conversions.