Digital Marketing
The Fundamentals of Digital Marketing
Google already provides some magical tools and resources out of the box to start your business’s digital marketing journey.
Every Australian Business that services one or more locations and/or regions should take advantage of what Google has to offer!
If you are starting a business from scratch in the online space, whether you’re a startup or have been operating your physical business for years, as the owner, you should be creating a gmail account for the business right from the get-go.
You can use anything as the gmail prefix that you want (e.g. mybusiness@gmail.com) as long as the prefix is available. You can always use variations if it’s not (e.g. mybusiness99@gmail.com).
From your new business gmail account, you can access a range of tools and resources to get your digital footprint well on the way!
You should not, however, use your new gmail address as your primary email address for business correspondence, as it is a much more professional approach to setup one or more email accounts @yourdomain.com.au. If you need help setting this up, we are able to help. Just reach out here…
Google Tools & Resources out of the box
Keep in mind that these tools and resources are designed to complement your business website, so be sure to put energy and emphasis on having a quality SEO capable website up and running before you venture into the following tools and resources.
Of course, BizConnect Web Design can deliver a quality SEO ready website for you. Just reach out here…
Dipping your toes into Google Resources…
1.
Starting from the most important resource to get your digital footprint really firing is the ‘Google Business Profile’ (GBP). You need to set this up first and once you have submitted your initial submission, Google will either approve it and make it ‘live’, or you will be advised for reasons it does not yet qualify to go live, giving you the opportunity to resolve the qualification issues.
The above is part of what is referred to as Off-page SEO, and what we specialise in.
2.
The next resources to setup will give you the ability to track and measure your business website traffic, engagement and performance statistics. These resources are your Google Analytics and Google Search Console. There is a learning curve involved if you want to manage these resources yourself. This is why you can provide access to your trusted Digital Agency to look after these for you and provide you with comprehensive monthly reporting.
Why do I need a Digital Agency to help my business with digital marketing?
Talking about On-page SEO
There are many businesses where the owner or team members are capable of writing quality content, however identifying the keywords and phrases that people are searching for answers on when they google topics that are related to products and/or services that you provide can be a little more challenging.
Quality content that is Search Engine Optimised for your website is referred to as On-page SEO and goes a long way towards reaching your target audience ‘organically’, which is the perfect way to build on your digital footprint foundation over time.
BizConnect Web Design & Digital Marketing has advanced tools and resources that give us massive insights into what people in your ideal demographic are searching for in your niche. We also produce kick-ass content loaded with the search terms these people are typing into google.
Whether we are producing the content or our clients are, we produce the insights, keywords and phrases to include into the content and the article size and structure that will produce the best results for your On-page SEO.
The above research, content writing & publishing is what BizConnect specialises in. To find out more about it, just reach out here…
More about Off-page SEO
Off-page SEO was first mentioned in setting up your Google Business Profile (GBP). Ongoing management of your GBP is a crucial aspect of your Off-page SEO activity.
Your GBP provides quality information about your business, your products and/or services, your days and times of operation, your specific location or areas serviced, and it gives people the ability to post public reviews of your business.
Other off-page SEO elements include what are known as citations, or online references to your business, like business directory listings for example.
Another form of off-page SEO is social media and email marketing. These activities complement your digital footprint and provide other channels to reach your audience.
Off-page SEO activity refers to using avenues other than your website to promote content about your business and relevant products and/or services.
About Google Ads
Earlier, I mentioned that On-page SEO was one of the best methods to build your digital footprint foundation organically over time. Like any foundation-building exercise, this activity should be given priority.
An activity that can produce awesome results very quickly is referred to as Google Ads. These come in a variety of forms, some more affective than others, depending on what online activities your target audience engages in.
Google Ads can produce great results quickly if the campaigns are setup and configured properly. Again, there is a learning curve to this that prompts most business owners to engage Digital Agencies to undertake.
While there is great potential for instant results with Google Ad campaigns that are carried out effectively, these campaigns do not contribute to foundation-building activities and should not be confused with ‘Organic’ traffic, which results from organic SEO activities, including content creation and posting for your website.
To put it another way, when you turn Google Ad campaigns off and stop paying for them, the traffic produced by the Ads stop instantly without any foundational benefit.
Organic SEO = Long-term solid foundation
Google Ads = Short-term effectiveness while active
Conclusion
Some really important activities must take place for any business to thrive in the digital space (on-line).
While some of these activities are simple and inexpensive for a business owner to act upon, without some extensive training, it can be difficult to get great results over time. It is worth having a chat with us to give you some clarity to help you on your digital journey.