How To Find A Web Designer

Here’s an interesting statistic. More than a third of website visitors will leave a site if it has an unattractive layout, or has content that is not relevant to their search. Imagine if one-third of your website visitors chose one of your competitors just because their website looked better and had the information they were looking for. That’s potentially a third of your prospects giving business to someone else.

How do you prevent that from happening?

You hire a web designer to create an attractive online image for your brand. But you can’t just pick anyone to do that for you. Web designers have a level of expertise that far exceeds that of the kid you know down the street who builds websites as a hobby, or one of those DIY website builder programs.

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But how do you find a web designer? Let’s break that down for you with tips on how to find the right web designer to build your new website.

Tip #1

Check Out Their Previous Work

Web designers typically feature a portfolio of their work on their websites promoting the websites they have designed. This is one of the best ways to learn more about the visual and technical skills of a web designer. Plus, you should learn in a hurry if the web designer has much or a range in creativity or not. You should be looking for clean, easy-to-navigate website designs that are visually appealing and make you want to click further inside of it.

Tip #3

Review Client Testimonials

Just like you probably already do when shopping online for something you don’t normally purchase, take time to examine client reviews. In them, you should learn a little more about the way a web designer works than anywhere else. Of course, there may be some negative reviews, but those may offer you insight that could help with your decision-making process. What you are looking for in reviews is customer satisfaction and positive outcomes.

Tip #2

Additional Services Available

One of the most important considerations to factor into your choice of a web designer is what other services they provide. This is because once you get a new, custom-built website for your business, you are going to need other services. You may need someone to work on the SEO (search engine optimization) to bring traffic to your new website. You may need someone to provide regular maintenance to your website. Look for a web designer who offers more.

Tip #4

Quiz Them A Lot

When you are at the point where you are contacting the two or three web designers you have short-listed, ask a ton of questions, then ask some more. You need to work with someone who can carefully, and thoroughly explain to you the complete process from start to finish. You also need a web designer who collaborates with you every step of the way learning about your business and how to best present it online. A team player is vital to website success.

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Tip #5

Pricing

This is a tough one to pin down simply because websites are not typically items that have a single price that covers every kind of website. However, in simple terms, a less complicated website is going to cost less to design and launch than one that has several more moving parts. The same thing applies to e-commerce websites that cost more to build than ones that do not require e-commerce. Look for competitive, yet sensible pricing to meet your needs.

 

Tip #7

Availability

Although it is safe to assume that a web designer is going to be working on more than just your project, you still want to be working with someone responsive to you. One of the questions you may wish to ask is about turnaround time. If you have changes required for your website, how long will it take to have them made? If you have a technical issue, how long will it take for that to be addressed? You are looking for a reasonable turnaround time.

 

Tip #6

Request References

This is different from checking out online reviews. With references, you can make a phone call or meet in person and discuss matters privately instead of in public online posts. Questions you can ask a reference should give you a much better idea of the working relationship with clients and how much input they had during the design process. References will also tell you if the experience was worthwhile and if they got their money’s worth or not.

Tip #8

Take Your Time

The last thing you should do is rush into getting your website. Web designers understand that for many small and medium-sized businesses, a website is a big step. It can change your business forever by creating a global presence for your brand. It has to be done right and it has to properly reflect your business and values. So shop around, check out several web designers, and go with the one that makes you feel good about the decision to take your business online.

 

Other Things To Consider

 Before you start seeking a web designer for your website, there is one more thing you should determine.

Put Together A Budget

Although pricing for websites is dependent on the size of the website, whether it is basic or more involved, and the added services you may bundle, you still need to set aside a budget. At least with a budget, you have a figure that you are willing to commit to this project.

Conclusion

A website is your online image. It needs to be done properly and be attractive enough and easy enough to navigate to keep potential customers coming back. A website that repels visitors is not going to help your business to succeed. This is why you need a web designer to create a creative space on the internet that draws traffic and improves your business reputation and cash flow. For more information on website creation, contact the web design team at BizConnect.

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