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What Do Search Engines Look For On Your Website?

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To be successful in today’s digital age, you need an online presence. For business, that typically means a website. A website exposes your business to a global audience. However, to tap into that market, your website has to be search engine friendly. Your website designer will know how to get the search engines to notice you online. But what do search engines look for, and what does it do for your website to have it recognized by Google or Bing, or any other search engine? We will answer those questions in this article.

The Basic Work of A Search Engine

When you enter a search query into a search window, you usually receive a staggering amount of suggestions in fractions of a second. This is because the search engine “knows” these sites 

having visited them, scouring their pages, and filing away details on everything they see for use later. A search engine spends a lot of time doing research. It does this by visiting millions, sometimes billions, of web pages.

During each visit, the search engine crawls the site. It looks at everything on a website and the information it gathers is stored – or indexed – in an intricate filing system that is referenced whenever an internet user asks for information from the web. It’s a bit more complicated than that, but that’s how it works.

Some websites do not have things in or on them that attract search engines. These sites will not normally be offered as a possible result in a query. These websites are missed, or ignored by search engines as they are not search engine friendly. They do not contain the SEO necessary to warrant a visit or a period of crawling of pages, nor will any of the data contained on these websites be indexed for use at some other time.

What Will Attract A Search Engine To A Website?

 There are several components on and inside a website that a search engine will look for. A few of the top ones are:

The Domain Name

This is your internet address. It’s the www dot name that you used to identify your website. Search engines check if domain names match the keywords used in the computer user query. This is why it is so important to create a keyword-rich domain name for your website and not something cute or funny that doesn’t match.

The Load Speed

The faster your website pages load, the better. This is because slow-loading pages drive away visitors as they don’t want to wait to see the information they asked the search engine to find for them.

The Website Design

We’re not just talking about the cosmetic look of the website and its pages here. A user-friendly website design includes elements that make finding information on your website simple and easy for your visitors. Easy navigation is one tool. A balance between text and images also helps. Colours and fonts that are not harsh or clash.

The Content

The quality and length of content on a website get close scrutiny by search engines. The text content, articles and blogs, photos, and images, all have to be relevant to the overall purpose of the website. For example, if you sell shoes on your website, blogs about renting a beach house are not relevant. The content also must have quality. Plus, search engines are now identifying AI-generated content and it can negatively impact a website.

The Links

Links from other websites to yours, from your website to others, and within your website to other parts of your website all get crawled. The originating source, or destination of the links, depending on which kind of link it is, are all checked for relevance to your website. Again, if your website is for selling shoes and the links are to or come from sites that rent beach houses, they are not considered relevant.


The Branding Elsewhere

Along with your website, you may have a Facebook page, a Google My Business page, an Instagram page, a LinkedIn profile, and so on. If your branding is not consistent across all other platforms, a search engine will find out and it will not help your website.

Why Does All Of This Matter?

One word: ranking. The more relevance the SEO elements in and on your website contain, the more it will impact the ranking of your website. The better it ranks, the more search engines will refer to it to help bring solutions to website queries. What this boils down to is one main theme. If your website is search engine friendly, search engines will start listing it on SERPs (Search Engine Results Pages) when someone enters a search query that has relevance to your website.


Remember, this all happens with SEO (search engine optimization). Without SEO, search engines will essentially ignore your website. That’s even if it is the most logical of the answers to a search query. When you consider all the competition in the digital world, it makes sense to find some way to gain an edge. SEO is a tool that brings search engines to your website to check it out, learn about it, and then save that information for fast reference when it is needed.


Having a website is a great idea. But if no one can find it, or search engines don’t use it in SERPs, it is as effective as having no website at all. SEO helps you reach a global audience which increases your revenue potential. This means that you need SEO working for you to become successful online.


If one of your goals is to get a lot of traffic (website visitors) to your website, you need to use SEO. For more information on how SEO can be added to your website to make it irresistible to search engines, ask your website designer. At BizConnect Web Design, our design team works hard on making the websites we build user-friendly and search engine friendly. Contact us today for details.

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