A website is not a “set it and forget it” investment. Notice the word investment. A website is a tool that will not only bring your business or service attention from far beyond your current circle of influence, but it is also a tool of value that is an extension of your business. But for it to produce the kind of results that bring you business success, you need regular content.
Let’s look at what regular content is and why your website needs it.
Whatever you see on a normal web page is content. That’s the words you are reading, the videos or images you are looking at or watching, the files you are downloading, the forms you fill out – you get the idea. If your website has a blog, it is important to keep that updated with new content at least monthly.
Here’s why you need that and other regular web content on your website.
It Keeps Search Engines Coming Back
Search engines are finicky things. They like to find new content and when they do, they will go over it like a fine tooth comb. The good thing for you is that when a search engine discovers new content on your website, it will take notice. If that new content is relevant to the rest of your website, even better. Search engines rank pages more on relevance than the “new-ness” of the content, but new, relevant content helps expand your internet footprint making your website more noticeable.
It Keeps Bringing Visitors Back
Website visitors are also a finicky bunch. If they don’t see anything new on your website after a few visits, they are not likely to check again for a very long time. However, if you keep posting something new, like a monthly blog or special or video about a new product, visitors will eventually come back regularly to stay up-to-date on what you are doing. You want them to keep coming back.
It Keeps Building Trust
The more often you can provide consistent, regular, relevant, new content on your website, the more legitimate you become. Your website visitors will eventually start looking at you as an expert in your field which can really work in your favour if you have a lot of competition. Consumers like dealing with companies they feel care about them and gaining their trust goes a very long way in today’s marketplace.
It Helps Build Your Brand
Speaking of competition, one way to stand out from the crowd is to be different. Whatever your brand message is, and what that brand looks like, the best way to get the word out is through regular content creation. If your brand represents a special cause or has some unique trait, regular content on those features will help you get it recognized and push your reputation past that of competitors with weak branding.
It Helps To Promote Your Business
Think of new content creation as a form of advertising and promotion without the annoying jingles or sales pitches. After all, new content about your business or service is essentially that – you selling internet visitors on the idea of supporting your business. With the internet, you get to do that on a global scale that a local newspaper ad could never reach. A good content strategy will beat that every time.
It Is One Of Your Best Investments
Investing in your business can take many different forms. One of the most logical ones is the implementation of a content strategy. A website developer can help you put together a plan that may include regular blog posts, a consistent brand across all of your internet channels, or something else that helps you reach your target audience regularly so they know you are there and that you value their business.
So, you want a website but thought you could launch one and never worry about it again. The internet works in such a way that to be noticed, you have to publish new things on your website regularly. This gets the attention of search engines who, in turn, will direct potential customers to you when your content matches search queries. The best way to make this happen is with regular, relevant, new content.
Think it’s time to consider a content strategy to increase the exposure of your product or service? Contact BizConnect today to discuss what we can do for you!